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Trend shopping

A venture in Vienna’s hip shopping district will reveal many secret tips. In flagship stores and shopping palaces you’ll find original gifts for friends back home or a nice souvenir for yourself.

  • Shopping tip: New Vienna souvenirs

    International designers have designed Vienna souvenirs that are now available to buy in limited editions.

    Vienna playing cards

  • Scents from Vienna

    Making perfume had a long tradition in the Vienna of the Habsburg monarchy. Even today, you …

    Perfumes by Wiener Blut

  • Art meets fashion

    Fashion boutiques with an adjacent gallery are a popular combination in Vienna.

    Shop from inside

  • Trendy Gumpendorf

    In the side streets between Mariahilfer Straße and Naschmarkt are numerous small shops …

    Shop for furniture

  • Colorful mix of shopping

    Schleifmühlgasse is at the heart of the Freihausviertel in the 4th district. This …

    Fashion shop from inside

  • Only for men

    Trendy shops dedicated exclusively to men’s fashion are often hard to find. We present a number …

    Fashion shop

  • The new cake shops

    The new joy of baking is evident in the many Viennese shops – often with a retro design – …

    Cupcakes Wien

  • Vintage Vienna

    Attractive second-hand fashion: Vienna’s second-hand shops make fashionable trips through time …

    Flo Vintage

  • Augarten flagship store

    Viennese porcelain maker Augarten has opened a trendy city center shop, where the …

    Business room, interior view

  • Das goldene Wiener Herz

    The refined porcelain mugs and glasses of the brand „Das goldene Wiener Herz” are …

    Porcelain cup with art nouveau print

  • Kirchengasse on trend

    Kirchengasse offers a full-on shopping experience on a minimum of space. Not far from …

    Fashion shop inside

  • Confectionery from Vienna

    Vienna is also a Mecca for chocolate lovers. Sweet treats are hand-crafted in small …

    Confection with floral ornamentation

  • Lindengasse fashion mile

    A narrow side street not far from Vienna’s famous Mariahilfer Strasse shopping street …

    Shop from outside

  • More trend shopping

  • Ring in the shape of the Vienna Ringstrasse

    The Vienna Ring

    The noble piece of jewelry in the shape of the Vienna Ringstrasse is an exclusive souvenir for …

  • Young Theobaldgasse

    The area surrounding Mariahilfer Strasse – Vienna’s longest shopping street – is abuzz …

  • Faux Fox Showroom

    Young fashion design is offered by the Faux Fox Showroom on Kaiserstraße in the 7th …

  • Young design at Zollergasse

    A short detour from Mariahilfer Strasse onto Zollergasse is always worthwhile – …

  • Jewelry from Vienna

    If you’re looking for trendy jewelry for affordable prices, then head to Vienna’s smaller …

  • Organic and natural cosmetics in Vienna

    Vienna is the right place to come to pamper your skin and hair with …

  • Leather bags from Vienna

    From traditional leather makers to young designers who specialize in sophisticated …

  • Guided Shopping Tours

    The little shops off the trails of the major shopping boulevards can be hard to find. …

  • Fashionable discoveries

    Anyone who takes a stroll through the little, hidden side streets in Vienna city …

  • Exploring Neubaugasse

    Numerous little shops take precedence over big fashion chains in the most popular side …

  • Austrian Design

    Vienna has a lively design scene. Fashion and accessories in various styles are designed here …